It was all a dream...
Not really - It was all a lot of hard work, blood, sweat, laughs and tears. Nights spent scourering the internet and magizines for the most exciting design talent, and days spent visiting factories, shops, bank managers and on the phone.
Didn't we see the belts in Harvey Nichols a few years ago?
Sure did - and you probably ran a mile when you saw the £95 price tag on them. Despite being bought by quite a lot of footballers (and Usher) we decided that "high end" wasn't the direction to take the brand.
The original aim was to promote the designers and spread the great artwork that they were creating. It kind of limits that a bit when the belts cost so much
Didn't we see you on Dragons Den?
Only if you've got really good eyesight. We were flashed on a few times for a few miliseconds. It turns out they don't show you unless you are a bit simple or you are going to make them a(nother) million.
Want to know a secret? - The stairs are fake! You're filmed walking up a flight of stairs to nowhere in the morning and then just walk up three steps later on.